Jasmin is the Communications Strategy Manager for United Parcel Service (UPS) with 12+ years of experience in the corporate and nonprofit sectors. Since joining one of the largest logistics companies in the world in 2018, Jasmin has been instrumental in overseeing the company's digital and brand strategy, global social strategy, and risk management. In her role at UPS, Jasmin has been responsible for driving brand relevancy, managing paid advertising and creative production, generating data analysis, and developing employee, customer, and product storytelling for external audiences. She also plays a key role in cultivating sustainability and The UPS Foundation messaging for the business.

Previously, Jasmin served in the nonprofit sector as the Media Coordinator at the YMCA of Honolulu where she led digital marketing and strategy, media relations, crisis communications, and financial business objectives. She also managed creative production, producing measurable data insights and amplifying storytelling across employee, customer, and product functions.

Jasmin's motivation comes from her strong filial upbringing in a second-generation household has shaped her worldview and instilled in her a strong belief in equity and inclusivity. She is a passionate advocate for women and Latina leadership and has been actively involved in Hispanic business resource groups since her collegiate days.

Jasmin joined the Diop Institute, LLC Board of Directors in 2023.

She earned her BA in Public Relations from Columbus State University, and her MA in Strategic Communications from Hawaii Pacific University.